Ketogenic Diet Market Worth USD 15.78 Billion by 2030 Beholding a CAGR of 5.65% - Report by Market Research Future (MRFR)

Market Research Future

Market Research Future

Ketogenic Diet Market Size and Trends Analysis Research Report: Information by Product Type (Beverages, Fruits Vegetables, Nuts Seeds, Meat, Poultry Eggs, Seafood, and Others) Distribution Channel (Store and Non-Store), and Region (North America, Europe, Asia-Pacific, and Rest of the World) — Global Forecast till 2030

New York, US, May 25, 2022 (GLOBE NEWSWIRE) -- Ketogenic Diet Market Overview:

According to a Comprehensive Research Report by Market Research Future (MRFR), “ Ketogenic Diet Market Information by Product Type, Distribution Channel, and Region - Forecast till 2030”, the market is estimated to acquire a size of over USD 15.78 Billion by the end of 2030. The report further predicts the market to thrive at a healthy CAGR of over 5.65% during the review timeframe.

Market Synopsis

The ketogenic diet is gaining popularity due to its potential weight loss and blood sugar control benefits. According to preliminary research, this low-carb, high-fat diet may also help treat cancer, Alzheimer's disease, and other diseases. Still, further research is needed to confirm the keto diet's long-term usefulness and safety. Obesity contributes to several chronic problems, including cardiovascular disease, diabetes, and high blood pressure, so the ketogenic diet has become an effective strategy to lose weight. Obesity rates have risen dramatically in recent years, fueling the desire for an effective weight-loss regimen. Over the forecast period, these health-related issues are anticipated to drive the market for a ketogenic diet. The ketogenic diet has gained popularity in recent years due to its positive benefits for people of all ages; this is a diet that is high in fat and low in carbohydrates.

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Report Scope:

Report Attribute


2030 Market Size

USD 15.78 Billion


5.65% (2022–2030)

Base Year


Forecast Period


Historical Data


Forecast Units

Value (USD Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

By Product Type, Distribution Channel and Region

Geographies Covered

North America, Europe, Asia-Pacific, and Rest of the World (RoW)

Key Market Drivers

Increasing awareness for health and fitness during the COVID 19 situation

Increasing Demand for Ready-to-eat Food or Shakes

Market Competitive Landscape:

The distinguished companies in the ketogenic diet market are:

  • Diet Darzee (India)

  • Thrive Market (US)

  • Keto and Company (US)

  • Pruvit Ventures, Inc. (US)

  • Nutricia (US)

  • Lovegoodfats (UK)

  • Perfect Keto (US)

  • Keto Fridge (US)

  • Nestle (Switzerland)

  • Ample Diets (US)

Market USP Covered:

Market Drivers:

The high-fat, low-carb beverages are designed to deliver long-lasting energy and speed up the metabolic state of ketosis, which allows the body to burn fat more efficiently. As a result, this aspect is propelling the ketogenic beverage market and the ketogenic food market. Various variables influence the worldwide ketogenic diet market. Developing unhealthy lives in cities and an increased risk of obesity are driving global market demand. Furthermore, compared to artificial weight loss procedures such as weight-loss drugs or a gastrectomy, the keto diet reduces body fat faster and more organically, leaving fewer risks for adverse effects.

Amplified awareness of fitness and health during the COVID-19 circumstance also increases global market demand. The global demand for ketogenic diets is increasing. Intensive research and development in the keto diet sector will create numerous growth chances in the global market throughout the anticipated period. In addition, market growth for ready-to-eat food or drinks that may be used as a meal replacement opens up several new growth potentials in the global industry. The widespread adoption of the meal-in-a-bottle model also offers potential for expansion.

Market Restraints:

Although the ketogenic diet industry is multiplying, various limitations constrain its global expansion. The high expense of this diet makes it unaffordable for most people, limiting the total market growth. Furthermore, many people are altering their lifestyles and switching to vegan products, limiting the keto diet's market growth.

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COVID 19 Analysis

COVID 19 is a global pandemic that has afflicted many of society. Because of the worldwide pandemic, most individuals have lost their jobs. Several industries' growth and dynamics have been affected. Due to a vaccine shortage, everyone is anxious about their immunity and practices social distancing. People are more health-conscious with the escalating waves of a global epidemic of COVID 19. They are increasing their immunity by adopting healthy practices. Demand for ready-to-drink shakes as a lunch replacement grows as social alienation and contactless activities expand. COVID 19's global pandemic has had a beneficial impact on the ketogenic diet market's global market share.

The market share for ketogenic diets is expected to expand even more during the anticipated period. In addition, the COVID-19 epidemic wreaked havoc on the ketogenic food industry's retail sector. More people began shopping for groceries online, ranging from click-and-collect to delivery services, resulting in considerable growth in online distribution channels.

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Market Segmentation

By Product Type

The fruits and vegetable segment is estimated to amass a significant portion of the ketogenic diet market. Some of the most popular keto drinks, such as bulletproof coffee, iced tea, and keto hot chocolate, are driving demand in the beverages area.

By Distribution Channel

The supermarket/hypermarket segment has the most significant market share, which is expected to continue during the projected period. Significant manufacturers use offline retail shops such as hypermarkets and supermarkets to promote their products. Furthermore, numerous organizations are expanding their consumer base by creating new brick-and-mortar stores worldwide. Furthermore, the growing number of offline businesses in the ketogenic diet market broadens the breadth of this distribution channel.

Regional Insights

The North American area holds the highest market share in the global industry, owing to rising health and fitness consciousness and intensifying disposal income, driving market expansion. The European region has the second-largest market share in the worldwide ketogenic diet market. As a result, the proportion of overweight men and women in Europe and worldwide is steadily increasing, driving up demand for keto food and beverages. The market is growing due to changing lifestyles and augmented awareness of health and fitness. The Asia-Pacific region has the third-largest market share in the global industry, owing to its speedy growth. Because of the larger population density in this area, this type of food is in more demand.

Furthermore, a large portion of the population in this region is obese, and because the keto diet aids in weight loss and management, there will be augmented demand in this region during the anticipated time. Furthermore, intensifying personal discretionary income across emerging markets opens up a slew of new economic potential. Demand growth is accelerated by a quick shift in preference for a healthy lifestyle.

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